OVERVIEW
We were presented with the task of conceptualizing and creating a collection of icons tailored specifically to drive recognition to various Walmart+ services. These icons are featured as Hero’s in marketing assets and were meticulously designed to establish a visual shorthand that not only distinguishes the different services but also bolsters the overall acknowledgement of the Walmart+ brand. Our objective was to enhance brand visibility and ensure quick recognition among our target audience, reinforcing the core message of our campaign.