Walmart+ Partner Benefit Launch
OVERVIEW
As part of our Walmart Plus membership strategy, we collaborate with selected membership media companies, to create exclusive offers. Incorporating their specialized services into our comprehensive benefit package. A notable instance of this synergy is evident in the promotional initiatives developed for the Spotify launch campaign.
ROLES
Art Driection
TOOLS
Photoshop, Illustrator, Figma
COLLABORATORS
Designer & Creative Director
Spotify Benefit Launch
Partnering with Spotify, our team meticulously crafted a multi-faceted campaign that encompassed various strategies. This included innovative social media engagement tactics, eye-catching native site banners, and expertly tailored targeted CRM initiatives, ensuring a comprehensive approach to reaching our audience effectively. The collaboration with Spotify allowed us to explore new creative avenues and leverage their platform's unique capabilities to drive impactful results.
Paramount Plus Benefit Launch
Our collaboration with Paramount is centered around promoting exclusive new movie releases that can be accessed on Paramount Plus, aiming to boost membership sign-ups for Walmart Plus. To achieve this goal, my team partnering with marketers, meticulously crafted a comprehensive campaign strategy incorporating a mix of approaches including engaging social media tactics, strategically placed native site banners, and personalized CRM efforts.
