Campaign events
OVERVIEW
I led the campaign event art direction for social media, CRM and the Walmart+ e-commerce site, aiming to establish a consistent brand look online. The strategy involved crafting a friendly and interactive visual style as well as generate curiosity driving traffic to our marketing event that would attract and entice potential Walmart+ members.
ROLES
Art Direction
TOOLS
Photoshop, Illustrator, Figma
COLLABORATORS
Designer & Creative Director
Campaign Refresh
In my role as an Art Director, my main focus was collaborating with copy writers and designers to create and refine visual elements following VISID for various platforms, such as category pages, CRM and social media campaigns.
W+ Wow Week
Collaborating with the marketing team to develop a campaign strategy focused on driving traffic and increasing membership numbers was a key part of my role as an Art Director. I was primarily tasked with ideating and creating the event logo lock-up, that would form the basis for all visual aspects of the campaign.
W+ Early Access - Holiday Campaign
The assets for the Black Friday campaign holiday event were meticulously crafted in adherence to a comprehensive Style Guide. This commitment ensured a seamless visual experience, boosting customer recognition and maximizing the advantage of the heightened Black Friday traffic.
